Category Archives: Ad serving

Google’s search share went from 79% to 75%– why that doesn’t matter

So much quibbling among the SEOs of how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo!. And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. People are increasingly… Read more »

10 Commandments of Running an Ad Network

      1 Comment on 10 Commandments of Running an Ad Network

If you run an ad network, see how many of these 10 Commandments you actually deliver upon versus just say you do: 1.  Thou shalt deliver publishers better eCPM’s: Not the highest payouts, but just better than the competition. That means some ads don’t get to run.  Though we are… Read more »

Google Enters the Ad Serving Game Today

      5 Comments on Google Enters the Ad Serving Game Today

Today, Google announced their integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Business.  It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have… Read more »