Category Archives: Ad serving

Google’s search share went from 79% to 75%– why that doesn’t matter

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So much quibbling among the SEOs of how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo!. And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. People are increasingly… Read more »

Google Enters the Ad Serving Game Today

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Today, Google announced their integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Business.  It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have… Read more »