Category Archives: Advertising

How to complain and get your way effortlessly

Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »

What? You haven’t tried Apple iAds yet?

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That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early stage ad platform to understand the opportunities and the Head on over to at advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, summary. Sign into your iAd… Read more »

Facebook is so smart, they know where you are!

Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for the facial recognition… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »