Category Archives: Analytics

Exposing human nature on Facebook

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Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social… Read more »

Facebook is so smart, they know where you are!

Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for the facial recognition… Read more »

$500 for 60 minutes of your time? Why analytics are key to selling ads

Every week, a couple hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spend only sporadically on ads, and what the holes are in the ads product. I charge… Read more »

How the 300,000 EscapeArtist members can find a home on Facebook

Christine is the partner of Escape Artist International. She has over 300,000 people in her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up from an ex-pat community that shared… Read more »