Category Archives: content marketing

I used to believe in posting once per day and here’s why I was wrong

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Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »

Why paying for content is like paying for sex

They’re doing it for the money, not true love. The quality is never as good. You’re dealing with people you don’t really know or like. The best things in life are free. Are you looking for a long-term relationship or a moment of passion? Content marketing, inbound marketing, SEO, marketing… Read more »

Cold-hearted people cannot be effective content marketers.

10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man… Read more »