Category Archives: Facebook Advertising

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data– messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

A sneaky way to get 1,000+ likes on your articles

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An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25:   As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »

Google absolutely crushes other social networks and here’s why

It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion–… Read more »

Is Facebook Atlas the Google AdSense Killer?

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Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40pm-1:35pm in Salon E. Not so fast. Facebook announced this today, creating broad speculation by non-marketers that this is the event… Read more »

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and… Read more »

751 notifications on my Facebook page

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The big brand pages we have insights access on usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down. If you are a small page or just… Read more »

Finally, manage multiple client Facebook ad accounts!

Google had had the MCC (My Client Center) for at least a decade, where you can request access to manage the client’s ad account like an agency. And now Facebook has it with their Business Manager! Rejoice, my agency friends, since you should be getting access soon, if you don’t… Read more »

Smart Facebook Remarketing- use FBX or WCA?

I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule–… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

$50 in your pocket from Facebook is great news!

And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?

3,815,7771 travelers can’t be wrong! The best targeting platform in the world

Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling.  How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile… Read more »

New RHS ads on Facebook increase CTR 300%

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The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, is revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you…. Read more »

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation… Read more »

Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…

Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch needed from you. If you do mobile… Read more »

Sadness… No more “always on” Facebook ads

This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post. So now the world of Facebook advertising becomes just a little bit harder. No more set it and forget it. The good news is that you won’t… Read more »

100% CTR– is it real?

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Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is common with custom… Read more »

Facebook’s ad groups/sets– how to best use them

Google PPC pros have long-awaited this. First off, relax! You don’t need to do anything with your existing campaigns. Each of your ads lives in their own ad set (or ad group, as most people call them). Budgeting and end dates are at the ad group level. So now you… Read more »

$88 to reach 360 people?

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That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted…. Read more »

Will the real Facebook newsfeed algorithm please stand up?

It’s the trendy topic to either bash on Facebook for declining reach or to pretend to “crack the code” on the newsfeed. They’re often dressed in pseudo-math, like the pretend science of rapid weight loss supplements and get rich quick schemes. They neglect the realities of good nutrition, exercise, and… Read more »

Dennis Yu is an interest target for boosted posts!

You know my new-found love for boosted posts. One of my complaints has been that core audience targeting hasn’t been available in this streamlined interface. There are fewer options. And even within the interest targeting, options you’d find in precise targets aren’t here. For example, you can select Infusionsoft in… Read more »