Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%. Should you freak out at this bug? Nah, any more than someone in California losing their mind over a 3.0 earthquake or […]
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73 people reached, but 74 engagements– how is this possible? Look closely and you’ll see 25+ photos in this post. When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album. So while technically this is a 100% engagement rate, Facebook’s
Are you selling courses on personal success, how to make 6 figures a month from your laptop, win at MLM, or how to get rich doing various things? Facebook will disapprove your ads and ban you from advertising if you don’t clearly understand what they told us today. I’ll paste it below, courtesy of Kenny Hoang,
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To get cheap video views against your target audience, look at these two diagnostic factors. 1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions. If you’re above a $10 CPM-
This is the double-whammy of Facebook ads– let me break it down for you. Read More »
That’s people watching all the way through or at least 15 seconds. Thruplay will be the default optimization for video, so you better know how to adjust your ads based on this. As Uncle G demonstrates at my request— it’s a one-minute vertical video with attention resets every few seconds. That’s how he got a
3 cents per thru play! Read More »
You can see I got 307 ThruPlays for $5.51, which is less than 2 cents each. That means people watched my video (one minute, of course) all the way through or at least 15 seconds. If you’re under 5 cents, you’re doing great. Above 10 cents and something is wrong with your ad or your
You MUST understand Facebook ThruPlays— the default optimization for videos. Read More »
No sales pitch, no link, no landing page— just the framework you need to drive results if performance is your objective. If you’re selling a product, package, or service, use this framework. Works especially well for personal selling on Facebook. Doesn’t work if you’ve got an employee mindset, have budgets or reports as your deliverable,
I’ve made millions with this specific profit maximization system. Read More »
But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds? If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters. Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep
Penny’s video views are great. Read More »
As I manage Facebook campaigns from my phone. I explain what I’m doing and why— my best tricks. I hope this saves you a ton of headache from the mistakes that I’ve made. After you watch, tell me— what was your favorite technique? Watch this.
68,774 people saw this post and 28,590 engaged. It’s not the 50% engagement rate that struck me– it’s that I was able to reach 68,774 people with a couple of clicks. Imagine a Super Bowl-sized stadium full of 67,774 people you reached for $197.90. That’s 68,774 sets of eyeballs, each one on their phone, looking
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