Category Archives: game dynamics and points

The hidden career of the online marketer

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Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time.   Airbnb disrupted the hotel industry by making spare bedrooms for rent.   FancyHands, odesk, taskrabbit and other personal assistant services let you be a… Read more »

Why loyalty programs are failing and how to fix yours

An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based system. ┬áBut marketing departments are not able to personalize because they are unable… Read more »