Category Archives: Google

Google absolutely crushes other social networks and here’s why

It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion–… Read more »

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with… Read more »

Smart Facebook Remarketing- use FBX or WCA?

I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule–… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

Google has lookalike audiences, too!

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Sorry- “Similar audiences”, an analogy to Facebook’s custom / lookalike audiences. It takes your existing remarketing list and builds it’s own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on… Read more »

Whoops, I forgot that you can’t promote a Google+ url on Facebook

The Infusionsoft and Blitz folks are doing a Google hangout tomorrow. So naturally, we promoted it to fans of Blitz and Infusionsoft. Well, we tried to. I forgot that you can’t promote G+ on Facebook, in the same way that you can’t mention Facebook in your ad. Ironically, you can… Read more »

How Facebook and Google work together

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Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. But the reality is that they work together, like peanut butter and jelly, Laurel and Hardy, an engine and transmission for your car, and so forth. Use Facebook primarily to… Read more »