Category Archives: local advertising

A Little Kindness Now Pays Dividends Later

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How do you maintain great relationships without burning yourself out? Well, before I go into that, imagine these two scenarios… You go on a date with someone. They make an over-the-top romantic gesture, professing their love in skywriting (complemented with a song they wrote about you). Then, you never hear… Read more »

Elevate your career with these 3 types of business relationships

EMPLOYEE: Hired hand, lowest value, does what they’re told, low loyalty, easy to scale, pay for continued results. PARTNER: Higher skill level, Shared mission, medium commitment, must negotiate, potentially high impact. MENTOR: highest skill level, no cost because they believe in you, greatest impact. Use the right relationship type for… Read more »

The Value Of Gratitude

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I want to share with you the most powerful thing I know in business, which will take you only a couple minutes a day to do. No, it’s not the Dollar a Day technique. But first, let me give you some perspective… The older I get, the less need I… Read more »

The Scrappy Entrepreneur’s Video Studio for under $1,000

I’m a busy entrepreneur who doesn’t want to mess with expensive, complex video equipment. I’m here to make money for our company and our clients, not make the next Star Wars trilogy. Over the last 5 years, I’ve tried dozens of cameras, lights, and gadgets at various price ranges. And… Read more »

Look at How Powerful Crowdsourcing Information is in Writing Listicles

I’ve practiced this technique countless times. It’s super easy, and also powerful. Crowdsourcing is when you reach out to your following to collect information on a subject from them. We all have subjects we don’t know much about. With such great fans, friends, and followers, we can reach out and… Read more »

Are You Babysitting or Coaching Your Employees?

How often do you spend your time answering questions that could be solved with a Google search? Micro-managing sucks. Your team wants babysitting, but they need coaching. Hand-holding quickly shifts from enabling to prohibiting progress. Jeff Foxworthy puts it bluntly: Answer questions that should have been Googled. Repeat yourself hundreds,… Read more »

What posts work on LinkedIn and what posts don’t

I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can… Read more »

How to avoid Facebook banning your ad account and what to do if it happens

Our main Facebook ad account got shut down a couple weeks ago. Again. For those who share our pain, you must know that it’s rare to get it back. Appealing to Facebook doesn’t work. Contacting support? Fruitless. Even when you are spending a million dollars a month and have a… Read more »

How to create a KILLER Facebook Funnel using an easy 3×3 grid

Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow.  Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://www.dennis-yu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.   HOW is teaching what you… Read more »

How Ajay Kandala of Tuft & Needle used his digital marketing expertise to exact revenge on Mercedes-Benz

The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you” Exler says in the article published June 30. Exler talks about immersing new employees… Read more »

How to Use Facebook for Better Business Decisions: My Key Takeaways

Treat your posting efforts as a “greatest hits” content, not a steady publishing effort. You’re trying to identify a “unicorn”, where you can go all-in from an ads standpoint , like Larry Kim likes to say: “With your greatest hits, you might have posts from 2 years ago that are still… Read more »

How to make Facebook work for you – an Interview with Dennis Yu and Logan Young

Anyone who follows you knows about the dollar a day strategy and how to get famous on Facebook, but they may not know exactly where to start. Can you explain your plumbing metaphor? When we talk about plumbing, people think about constructing houses and the pipes that relay water –… Read more »