Dennis Yu

local advertising

How Andy Davis (Pilot Plumbing & Drain) got Scammed by Digital Marketing Agencies

If you’re a plumber who has been wronged by their digital marketing agency, this blog post was written for you. I recently had an audit with Andy Davis, the CEO of Pilot Plumbing and Drain. Pilot Plumbing & Drain is a plumbing company that serves residents in Portland, Vancouver, and Longview.  However, after taking a …

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You can make $10,000 as a Virtual assistant regardless of your origin

I want to raise our minimum wage for virtual assistants to $10 an hour. That’s $1,760 per month– which is 10 times what most VA companies pay their people. This is not a slam at virtual assistant agencies, who bill out at $15/hour but pay their people $3/hour. Just because you live in the Philippines …

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Photos will help your SEO arguably more than a ton of old 5-star reviews

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about …

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Why you should NOT be working on your personal brand

When YOU are working on your personal brand, you are a self-promoting, narcissistic, chest-beater. I mean, doesn’t it feel wrong to be talking about how great you are, where you’ve been, and the important people you once took a picture with at some event? Yes, everyone else is doing it– they are all self-proclaimed authors, …

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How to instantly recognize the experts from the amateurs

Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur …

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I don’t get paid enough and my job sucks

My boss constantly chases me down, wondering where I am or what I’m doing. But that’s because I’m not motivated– and once I get a raise, I then might consider starting to work again. I complain that I don’t know what’s going on in the company, but I’m also not around to listen and don’t …

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Facebook now lets you automatically boost posts

5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things.   So this new version gives you a bit more control: You …

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