Category Archives: Online marketing

Hotwire.com: The blunder of not valuing your most important customers

This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking.     I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only…. Read more »

Attack of the potty mouths on Facebook– how to immunize yourself

If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will… Read more »

The hidden career of the online marketer

Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time.   Airbnb disrupted the hotel industry by making spare bedrooms for rent.   FancyHands, odesk, taskrabbit and other personal assistant services let you be a… Read more »

I know your dirty little secret

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Ha!  I made you look, didn’t I?   The key to a great piece of content is the subject line.   Doesn’t matter if it’s email, a Facebook post, AdWords copy, blog post, or postcard delivered by the Post Office.   If you don’t catch their attention right off the… Read more »

Dissecting a Con Man’s Scheme

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I received the message below on LinkedIn this afternoon.   Did you know that “con” is short for “confidence”? The objective of the con man is to establish trust– an emergency on their end that will appeal to our opportunistic greed. Remember “Crazy Eddie’s” electronics from 20 years ago? He… Read more »