Category Archives: outdoor activities

How to scale up your agency: a fresh approach

A colleague and I were discussing “leadership” and what that truly meant.  We came up with this analogy, which I hope you’ll enjoy. Imagine you move rocks for a living.  The more rocks you move, the more you’re paid.  You don’t move rocks, you don’t get paid.  Thus, you understand… Read more »

Starbucks is not my office

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When I left Yahoo! a few years ago, I prided myself on Starbucks being my office. Meet folks there, have a drink, use the free wifi. It was in Silicon Valley, where tech folks meet for lots of coffee, though the elites may wish to mention Bucks, Il Fornaio, or… Read more »

Are you going to ThinkTank in San Diego– September 17-19th?

I am pleased to be invited to ThinkTank, which takes place in just 2 months.  It’s invite-only and is nearly sold out– but if you ask one of the attendees like myself, you might still get a spot.  By the way, the registration fee is $3k, so if that’s too… Read more »

The shame! Even DEAD people get ripped off

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If you’re squeamish, don’t read this– I warned you! BlitzMetrics has two clients that deal with dying– one that sells discounted caskets, one that provides free funeral advice (a servicemagic for funerals).  Now to be an effective marketer, you have to really understand what your client does and get into… Read more »

The secret to being liked

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There was once a study where psychologists shown subjects a series of pictures, asking them to rate how attractive the people in the pictures were. Unknown to the subjects, they sometimes saw two of the same person– the difference being that one picture would be digitally manipulated to increase pupil… Read more »

New Years resolutions that don’t fail– and your way out

How about making a resolution to not make any more resolutions? Seriously, when you example instances of when people fail versus succeed, a few key traits stand out. I’ll explain at the end of the article– but first… I read a study where patients were told by their doctors that… Read more »

Confessions of an Affiliate Marketer

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I have to admit– the restaurants, hotel suites, and first class flights are nice.  It’s even nicer to be able to tell folks about it, since you’re getting twice the benefit (enjoying plus telling).  Is there anything wrong with wanting to enjoy the good life?  Does that make me evil… Read more »

Boulder Flatirons hike at Chautauqua Park

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Just off Baseline road and Highway 36 is Chautauqua Park– only a few minutes from downtown Boulder.  I hiked it today, Christmas Day, going from the parking lot to the top of Flatiron 1 in about 80 minutes.  There are 3 flatirons, the most spectacular being Flatiron 3 and the… Read more »