Category Archives: social media

12 Things You Didn’t Know about Heather Dopson

As a social media strategist, Heather Dopson‘s passion to help others grow their online presence is overwhelming. She understands utilizing social means more than marketing, distribution channels, and cute pictures of cats. Formerly the Social Operations Manager at Infusionsoft, she built the social business infrastructure by implementing Social Customer Service, Social Voice of… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

$50 in your pocket from Facebook is great news!

And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?

If you’re a news, media, or publishing site, you should turn on comment replies now to get more engagement!

By default, it’s not on. So follow the instructions here to make it happen. If you get a lot of comments on posts, you’ll eventually be able to keep “sticky replies” at the top of the post. That would keep you from having to use the same comment reply over and over…. Read more »

7 Ways Speakers Misbehave at a Conference

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John Chow has 8 killer tips on how to supercharge your conference productivity. But how about the stuff you absolutely shouldn’t do? Promote your stuff.  Ironically, the best way to generate business is to never tout your own stuff. Let your knowledge speak for itself and let others speak for you. Read your… Read more »

Made with 100% Real PPC (How to make EASY money as a SEO consultant)

I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” Reminds of the breakfast cereals that are made “with” 100% real honey— meaning that they… Read more »

So you’re a social media consultant trying to generate leads on Facebook?

A couple days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what… Read more »

How the 300,000 EscapeArtist members can find a home on Facebook

Christine is the partner of Escape Artist International. She has over 300,000 people in her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up from an ex-pat community that shared… Read more »

Syncapse’s spectacular $45 million bankruptcy– the turd in the punchbowl

They raised $45 million, had 180 staff across the globe, and a blue chip client base. Their epitaph reads “Facebook fans are worth $174.14”, but they discovered reality is not so simple, as laid bare in their financials. Syncapse going under is not indicative of Facebook’s overall direction. Just look… Read more »

I know your dirty little secret

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Ha!  I made you look, didn’t I?   The key to a great piece of content is the subject line.   Doesn’t matter if it’s email, a Facebook post, AdWords copy, blog post, or postcard delivered by the Post Office.   If you don’t catch their attention right off the… Read more »

Foot Locker dominates athletic retailers on Facebook

At 2.6 million fans, they have almost double the runner-up, Champs, with 1.38 million fans. But more importantly, Foot Locker has the lowest engagement rate of the top 5 retailers, at only 1.43%.  The average for athletic retailers is 2.14%.  Lady Foot Locker at 183,700 fans, has a paltry 0.38%… Read more »

Compliments get you everywhere

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I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate. So I took a snapshot from our social dashboard and tweeted it at them.  They retweeted it and also followed me back. Now let’s… Read more »

All Your Data Are Belong to Us

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My hat is off to Kara and Walt for warning readers of All Things Digital about tracking cookies on their site. Today, it seems that surfing the web is akin to wading naked into a mosquito infested swamp.  You can’t avoid getting stung, but you have no choice– your home… Read more »

The best $5 I ever spent

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I met this fellow Jason Stephens on fiverr.com.  He did a killer impersonation of Morgan Freeman and Christopher Walken, which you can listen to here. Yes, I got this for only $5. And, no, this is not a paid endorsement.  I was so thrilled working with him that I wrote… Read more »

Google Enters the Ad Serving Game Today

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Today, Google announced their integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Business.  It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have… Read more »

Reflections on the FTC Social Networking Privacy Roundtable

Yesterday, I had the honor of being part of the Privacy Roundtable put on by the Federal Trade Commission, held at the University of California at Berkeley.  The other 6 panelists were Chris Conley from the ACLU, Tim Sparapani of Facebook, Nicole Wong of Google, Erika Rottenberg of LinkedIn, Lillie… Read more »

4 steps to make a KILLER Infographic and drive natural inbound links

Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic.  Examples are showing a map of the world and income for each country displayed by green bars.  Or perhaps it’s the price of gasoline over the last 2 years graphed against milk… Read more »

How Jack in the Box reminds me of the Jetsons, airport security, and video games

I stopped in at a Jack in the Box today and noticed no employees at the register.  Customers were ordering through a kiosk.  This beautiful touch-screen marvel spoke in English and Spanish and upsold you at every turn– would you like bacon on that?  How about upgrading to a large?  Just… Read more »

Are you running afoul of Facebook contest rules?

On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice.  Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and are strict.  For example: You can’t require the user to post, friend, or comment as part of being entered into your… Read more »