Doing One Thing Well is What Scales. You can always change your niche later. It’s easier to serve 50 clients in the same industry, implementing the same package– than 50 random clients in 50 different industries. Narrowing down to one industry can feel “limiting”–after all, if we offer everything to everyone, we can be bigger, […]
Doing One Thing Well is What Scales Read More »
I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your
Run Engagement Campaigns on Twitter Read More »
Let’s talk about the power of niching down and how that drives referrals. Niching down helps in referrals. When you choose a niche and you’re known for something, let’s say one of my friends is a world-class PR, and I’m pretty good at VAs and locals. So, any lead you get will always be worthwhile
Secret Hacks to Drive High-Quality Referrals Read More »
Here is a dirty little secret. It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself. I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels
Decouple Content Production from Content Distribution Read More »
I just came to a weird realization. Everything I do is content production. Attend a meeting, respond to an email, write a few lines of code, build a landing page, film a course, negotiate a contract, speak on stage, run an ad campaign, and even make this post. It’s just content production. Contrast that with
Everything I Do is Content Production Read More »
When I get pulled into the details of tasks, it’s easy to start focusing on the number of hours, number of meetings, and number of messages. Stuff that takes $3/hour 30 hours to complete can be done faster, better, and cheaper by a $50/hour person in 20 minutes. And someone who bills $6,000 a month
As a leader, I often lose sight of the actual business goal. Read More »
An employee just asked me for a 50% raise. I approved her request but with one caveat… That she focuses on creating at least 50% more value for clients, instead of only on how she can be paid more. Because what we earn as an employee or business owners is based more on the value
What are you doing to scale up the value you generate? Read More »
He wanted Facebook ads but didn’t have any landing pages, videos, tracking, or even a strategy. It took me 3 months to build these components– but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining it. I pay the maid $50 for housekeeping every week.
I charged $2,000 for a $100,000 project, yet the client was pissed. Read More »
Years ago, Facebook had a LIKE button on ads– do you remember? Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile. We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions. So we
Driving leads via Facebook is now about strategy, not about tactical tricks anymore. Read More »
Driving free leads versus getting even a dollar from someone are universes apart. There is a concept called the “penny cliff”, where product companies who offer their stuff for free assume that they can get nearly the same number of subscribers at $1 a month or even $10/per month. Turns out that the distance between
Beware the Penny Cliff Read More »