Category Archives: Thought Leadership

7 things I learned at ESTO about social media

Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas? ¬†Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »

Bad business decisions from good statistics

I charge a premium for consulting. ¬† Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is… Read more »