Dennis Yu

Thought Leadership

What Qualifies You to Provide a Credible Opinion

Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by experience or not. And the more people you have, the more unsolicited opinions you’ll have coming at you– from family, friends, people who work for you, and random people on the internet. The tricky balance …

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7 things I learned at ESTO about social media

Attendees love microbrews in Portland. Why have a travel conference in Little Rock, Arkansas?  Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21-year-old up-and-coming social media star that …

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