Category Archives: twitter

Twitter shoots itself in the foot by cutting off Datasift access

Last week, Twitter announced they’re cutting off API access to providers like Datasift, forcing everyone to go through GNIP, the data reseller service they purchased. Full disclosure, we were a customer of GNIP (not Datasift), and were forced to pay between $5,000 to $20,000 per month for access to Twitter… Read more »

Uh oh… your twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just… Read more »