This sales guy cold blasted me 6 times, asking if I was interested in his services.
On his most recent follow up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7 day boomerang (one of my favorite services) to come back back if he still hadn’t responded.
He didn’t. So I’ve followed up with him to see if he’s been able to stop the spam.
I don’t believe in cold calling for a variety of reasons: you are wasting your time interrupting people who aren’t interested, it makes you look desperate for sales, you’re dumping spam into the ecosystem, and it creates negative word of mouth.
Sales are important- don’t get me wrong- but we must be smarter about it. Be consultative, create value. Make it about them, not you.
Are you building a relationship in your email campaigns, or pointlessly spamming in hopes for a sale?