Compliments get you everywhere

I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate.
So I took a snapshot from our social dashboard and tweeted it at them.  They retweeted it and also followed me back.
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Now let’s figure out what other nice nuggets we can provide to other social media managers at major brands.  So few companies have solid benchmarks for their social performance. Who knows– maybe we’ll sell some dashboards at $500 a month here!

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