I set up Google Alerts to monitor a number of keywords– and increasingly I’ve noticed how updates to Facebook pages are now showing up. Part of this is the fact that Google is increasingly using social signals to determine rankings, since what might have gotten hundreds of links a few years ago will today get a ton of “likes”. And the concept of links between pages is now morphing into connections between people. It’s not just PageRank, but FriendRank– or whatever term you prefer to measure influence.
A Facebook executive recently shared with me how getting more fans to your page was actually a great SEO strategy. Think about that. You’re generating more inbound links to your page (and yes, it’s accumulating juice) and with frequent/relevant postings, you’re generating more EdgeRank, too. Sometimes that’s enough juice to outrank your regular website, if it’s weak enough. They are probably top 3 for your name, if not already #1. Here’s mine.
So I predict Facebook showing up in SERPS not just for people’s names, but increasingly for any type of entity. Have you seen yourself show up more in Google News, Facebook’s own search, and just in general? BlitzMetrics believes that Facebook ads actually help your organic rankings, as you can drive more fans to your pages.