How Sundeep Kapur Rocks Web 2.0

      2 Comments on How Sundeep Kapur Rocks Web 2.0

Here are the top tips from Web 2.0 NYC:

  • Be real.
  • More interactions are key- responding to comments generates more of the same.
  • Size and engagement are key metrics, although engagement is more important than raw size.
  • Don’t buy fans– it’s poison.
  • Social affects search because of a Google overweighting on social results, especially real-time.
  • Don’t autopost to Facebook from twitter– Facebook is shutting it down.
  • Customize your message to each platform.
  • Use the data– you now have fan-level data to inform your marketing and be more personalized.
  • Be real-time– don’t sit for a week.



About Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.

2 thoughts on “How Sundeep Kapur Rocks Web 2.0

  1. Steven McConnon

    Hey, that’s really cool information. I think being real in social media marketing is a lot better than just spamming people! Spamming just makes people block posts!

  2. Dalia

    Thanks a lot for summarizing! We are fighting this one though: “Size and engagement are key metrics, although engagement is more important than raw size.” Engagement is NOT a goal in itself, you have to relate it to business metrics / goals of a fan page.

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