Ironically, low income targets on twitter are the most expensive we’ve seen?

We’ve been bidding $5 a follower on low-income targets.
Who would have thought low-income would have been so expensive?
Twitter’s algorithm sometimes makes insane recommendations.
Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestions at work?
What we have noticed is that when you have a low click-through rate, Twitter begins to suggest higher bids, no matter what the business objective. Sometimes we can get followers for a dime and other times it’s a few dollars.
To get around this, we will increase our audience size and increase our bids.
With Facebook, you know you can hit nearly 50% of your targeted audience in a day, so you have to limit the target size, else eat up your budget quickly. But with twitter, that’s not the case.
Readers, what are you observing?



About Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.