Organizing project in Basecamp– a simple workaround

We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management.  Basecamp doesn’t allow you to group projects together, except under companies.  So our workaround was to create companies named “Non Profit support”, “Tier 1 Clients”, “BlitzMetrics Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together.  On the plus side, it does organize projects into nice indented groups.

But then I took a tip from how we name our campaigns and ad groups inside AdWords Editor– to prefix the names of these items to force them to sort in the vertical hierarchy on the left.  You see, in AdWords, we can force sort campaign names by calling them 1_[theme] or 2_[theme] or 3_[theme] to group by priority and by head or tail.  

Same thing with our project names in Basecamp.  I hope this helps those of you with a ton of projects in basecamp– or perhaps too many ad groups and campaigns to manage in AdWords.  I’d give you a screenshot, but I think you get the idea here.  Sometimes the simplest tricks are the most effective– the ones that require zero programming.



About Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.

2 thoughts on “Organizing project in Basecamp– a simple workaround

  1. Pingback: Help! How to Succeed as a First-Time Project Manager | Dennis Yu: facebook advertising, local online marketing

  2. Pingback: Blitzmetrics » Blog Archive » 3 simple questions to supercharge your agency’s revenue pipeline in 2014

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