7 things I learned at ESTO about social media

Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas?  Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »

I am still waiting for your reply

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Thus said friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain,… Read more »

How Business Insider creates decent Facebook videos with ease

9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the linkbaiting spectrum, so a good player to… Read more »

I just don’t have enough

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Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many… Read more »

Don’t do this if you want to speak at a conference

  Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So… Read more »

Cold caller follows up incessantly on me, so I follow up on him

This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7 day boomerang (one of my favorite services)… Read more »

Bad business decisions from good statistics

I charge a premium for consulting.   Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is… Read more »

Southwest LOVES Me! Confessions of a mileage junkie

I rebooked a flight that costs 99 cents more and they swallowed the cost. Of course, they love you, too– and you’d get this if the rebooked fare is close. I’ve seen the “Southwest Fare Protection” as high as $2.70. As far as I can tell (and from forums like… Read more »

My new secret office

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I flew 250,000 miles last year. My location on Twitter is “the airport nearest you”. So I signed up for an American Airlines Admiral’s Club membership. $500 for one year of access to any of the Admirals Clubs worldwide, about 50 in the US and 20 international. You can bring… Read more »

Why most people make only $12.48 an hour: Do you want ROI with that?

Restaurant pay is up 3% the year, according to the Labor Department, outpacing the 2% growth in wages in the private sector over the last 5 year. Food service workers made an average of $12.48 per hour in 2014, including tips. Does that seem like a lot or a little to… Read more »

Cold calling sellers are the modern digital purse snatchers

Some people call it consultative selling– to add value via your expertise, as opposed to regurgitating what anyone can find online already in your marketing materials. But it’s more than that. You have to be a committed ambassador of the thing you stand for. It’s that passion that causes people… Read more »

Don’t Mistake Genius with Hard Work

I might have told you that I once went to a MENSA meeting just to find out what geniuses are like. I was expecting to be blown away with sheer intellect from geeks wanting to chatter about the latest in math or technology.  What would you expect to find at… Read more »

Microsoft is not going to be SkyNet any time soon

You see their new site, how-old.net? They guess at age and gender from any photos you upload. Of course, you could integrate this with your app and any device that has a camera. Could you imagine Minority Report coming from this any time soon? We’re quite a ways from predicting… Read more »

The lead gen tactic that we all despise

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We can forgive the innocent B2B marketer with spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the… Read more »

Twitter shoots itself in the foot by cutting off Datasift access

Last week, Twitter announced they’re cutting off API access to providers like Datasift, forcing everyone to go through GNIP, the data reseller service they purchased. Full disclosure, we were a customer of GNIP (not Datasift), and were forced to pay between $5,000 to $20,000 per month for access to Twitter… Read more »

Fraud in the name of God

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The Wall Street Journal published an article of how some authors get on best seller lists by pre-buying books. One of the main perpetrators is ResultSource in San Diego, who has a cozy clientele of megapastors and the religious right. Tyndale, Crossway, Harper Collins Christian, and the other large Christian publishers have regularly used… Read more »

Only 44% of American adults have a good job

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Our government say the unemployment rate is only 5.6%, but it’s a “big lie” according to Joe Clifton, CEO of Gallup. Gallup is a measurement and polling company, so if anyone knows how to manipulate numbers, they would. We’ve talked about the slave economy, where people have micro-jobs, but are still… Read more »