Tag Archives: ads

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data– messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and… Read more »

New RHS ads on Facebook increase CTR 300%

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The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, is revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you…. Read more »

The Mechanics of Facebook Ad Budgeting

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How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize… Read more »

Have you seen Facebook’s new action reporting for ads?

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For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours) and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally… Read more »

Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 sitelinks below the ad. We’ve always known that you can get up to 8 sitelinks if you’re the #1 search result and have sufficient authority.  But to see these in… Read more »