When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing” […]
Marketing Is What People Say About You Read More »
Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. You need to be able to protect yourself– to diversify. See this screenshot for how it’s like: Snapchat reached out, offering our BlitzMetrics community $150 in free ads, and they are supporting a
Getting banned by Facebook is a nightmare Read More »
How much should you spend on Facebook ads? Then how should you allocate the budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they
The Mechanics of Facebook Ad Budgeting Read More »
Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that
285 companies have me in their Facebook custom audiences. Read More »
1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and courses to take. 3) Custom
8 Links you MUST have, but probably don’t, to keep up with Facebook Read More »
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you. The net effect is a
New RHS ads on Facebook increase CTR 300% Read More »
How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they do
The Mechanics of Facebook Ad Budgeting Read More »
For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally basing our Cost Per Fan
Have you seen Facebook’s new action reporting for ads? Read More »
We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 site links below the ad. We’ve always known that you can get up to 8 site links if you’re the #1 search result and have sufficient authority. But to see these in paid search? Note
Have You Seen Sitelinks in Google AdWords Premium Ad Positions? Read More »