Dennis Yu

advertising

If you are used to running micro-targeted ads on Facebook, you may have seen your costs SKYROCKET.

Posts that we used to pay 50 cents to reach 1,000 people are now costing as much as $100. That’s a 200X increase in some cases, even for boosted posts that have really high engagement rates. You can get around this by widening your audiences and having your “dollar a day” budget spent in a …

If you are used to running micro-targeted ads on Facebook, you may have seen your costs SKYROCKET. Read More »

This one is going to REALLY hurt Facebook advertisers.

Bad move by Facebook, but understandable given the heat they’re under. TLDR: No more reach estimates on custom audiences and limits on how many custom audiences you can create. I don’t know the limit. // Official announcement (ht Massimo Chieruzzi): Facebook is committed to protecting the integrity of our platform and building for people first. …

This one is going to REALLY hurt Facebook advertisers. Read More »

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years…

You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team, …

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years… Read More »

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that …

285 companies have me in their Facebook custom audiences. Read More »

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