Tag Archives: advertising

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data– messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

What happened when I boosted a Facebook post for $976.06

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This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »

How to complain and get your way effortlessly

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Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »

Cold-hearted people cannot be effective content marketers.

10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man… Read more »

What? You haven’t tried Apple iAds yet?

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That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early stage ad platform to understand the opportunities and the Head on over to at advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, summary. Sign into your iAd… Read more »

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and… Read more »

Uh oh… your twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just… Read more »

$50 in your pocket from Facebook is great news!

And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?

10 Facebook Marketing Tips From 10 Musicians

We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference / workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference… Read more »

I love LinkedIn ads, but they cost so much!

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Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for enterprise…. Read more »

Why I create new accounts for all of our Facebook ad clients

You may remember a couple years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total. If you’re a consultant or ad agency, should you… Read more »

A 3 minute fix to setting up a new Facebook ads account

Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the psychological weight of getting motivated to take the first step? Use whatever gets you to take action. My colleague, Dennis, told me his trick to getting in a workout when… Read more »

How to diagnose newsfeed burnout

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The newsfeed placements (desktop and mobile) are tricky. It’s “personal” space for Facebook users, so you wouldn’t want to burn out from a high frequency or push overtly promotional messaging. Save that for the dark posts to fans and the RHS placements. Above we have a newsfeed that that is… Read more »

How do I tell if my Facebook ad is working or not?

Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number of clicks and impressions? How do I know when to turn off an ad or create a similar ad? What’s the simple answer for those who are not math geeks?… Read more »

Silly! Facebook is like a garden, not a supermarket

Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he… Read more »

Have you seen Facebook’s new action reporting for ads?

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For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours) and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally… Read more »

603% Growth from Sponsored Stories- What One Small Biz Learned

This is a guest blog post by Kathy Hipple of Noosphere Marketing Sada Shop increased its fan base by over 600% in just two months by launching a clever quiz and a fun contest, and adding sponsored ads to amplify their fans’ response. Here’s how we did it: Devise an engaging… Read more »

Would you recommend this on Facebook?

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I most certainly would! It seems that Facebook is in the reviews game with their questions about your favorite places and apps.  Is Facebook the sleeper that will kill off Yelp and other review sites?  If past history is any indicator, they are the king at amassing user generated content.  

Facts you probably didn’t know about the Yellow Pages

There are 540 million directories printed in the United States each year. That’s 1.7 directories per person, assuming just over 300 million people living in the US.  There is not one “yellow pages” company, so it’s many companies printing many books. The average yellow pages book weighs 3.62 pounds.  Multiply… Read more »

the WORST Facebook Ad ever!

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Not much more needs to be said about this. Gotta wonder how this ad was approved by Facebook. The guy is naked and she probably is, too. What do you think the advertiser was targeting– old guys who say “creeper” in their profile? This is worse than the “date a… Read more »