Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that […]
285 companies have me in their Facebook custom audiences. Read More »
This is our 21 year old CEO, keynoting in front of a couple of thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I didn’t originally intend to
What happened when I boosted a Facebook post for $976.06 Read More »
Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round and round. Here’s what happened, if you’re interested. What matters is when you need to influence a few
How to complain and get your way effortlessly Read More »
10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man in the world under 30
Cold-hearted people cannot be effective content marketers. Read More »
That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early-stage ad platform to understand the opportunities and the Head on over to advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, and summary. Sign in to your iAd workbench to promote an app
What? You haven’t tried Apple iAds yet? Read More »
1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and courses to take. 3) Custom
8 Links you MUST have, but probably don’t, to keep up with Facebook Read More »
Companies used to be able to fluff their Twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just buy more crappy followers like
Uh oh… your Twitter presence is 18 times smaller than you think! Read More »
And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?
$50 in your pocket from Facebook is great news! Read More »
We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference/workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference this weekend?” The responses were amazing: Karen
10 Facebook Marketing Tips From 10 Musicians Read More »
Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for the enterprise. Notice that you can
I love LinkedIn ads, but they cost so much! Read More »