One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.Here’s what I said. Please choose whatever budget you see fit in your expert opinion.You’re the pro! You know our business goals and are best positioned to determine what tweaks to make to maximize revenue […]
The mindset of an employee versus a profit maximizer Read More »
This is our 21 year old CEO, keynoting in front of a couple of thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I didn’t originally intend to
What happened when I boosted a Facebook post for $976.06 Read More »
Every week, a couple of hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spending only sporadically on ads, and what the holes are in the ads’ products. I charge them $400 for 30
$500 for 60 minutes of your time? Why analytics are key to selling ads Read More »
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up in an ex-pat community that shared tips on how to live
How the 300,000 EscapeArtist members can find a home on Facebook Read More »
Some similarities for sure in any set of companies that skyrockets to a massive user base and corresponding corporate baggage. However, I was part of the Yahoo! Data Team and can tell you that Facebook is FAR more aggressive with data than we ever were. The General Counsel of Yahoo! refused to let us tie
Business Insider says that Facebook is the new Yahoo! …I disagree. Read More »
A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzMetrics that we normally charge between $6k-10k to do. There were 23 responses and I’m choosing BusSongs.com, which is by Keith Mander, a current Facebook employee and ex-Googler (not to be confused with the other
I will do a SEO analysis of your site for FREE! Read More »