Tag Archives: Analytics

What happened when I boosted a Facebook post for $976.06

This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »

$500 for 60 minutes of your time? Why analytics are key to selling ads

Every week, a couple hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spend only sporadically on ads, and what the holes are in the ads product. I charge… Read more »

How the 300,000 EscapeArtist members can find a home on Facebook

Christine is the partner of Escape Artist International. She has over 300,000 people in her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up from an ex-pat community that shared… Read more »

Business Insider says that Facebook is the new Yahoo! …I disagree.

Some similarities for sure in any set of companies that skyrockets to a massive user base and corresponding corporate baggage. However, I was part of the Yahoo! Data Team and can tell you that Facebook is FAR more aggressive with data than we ever were. The General Counsel of Yahoo!… Read more »

I will do a SEO analysis of your site for FREE!

A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzMetrics that we normally charge between $6k-10k to do.  There were 23 responses and I’m choosing BusSongs.com, which is by Keith Mander, a current Facebook employee and ex-Googler (not to… Read more »