Tag Archives: apps

Google’s search share went from 79% to 75%– why that doesn’t matter

So much quibbling among the SEOs of how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo!. And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. People are increasingly… Read more »

$500 for 60 minutes of your time? Why analytics are key to selling ads

Every week, a couple hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spend only sporadically on ads, and what the holes are in the ads product. I charge… Read more »

The hidden career of the online marketer

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Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time.   Airbnb disrupted the hotel industry by making spare bedrooms for rent.   FancyHands, odesk, taskrabbit and other personal assistant services let you be a… Read more »