Dennis Yu

Leverage your weak connections for a network boost.

Why testing and knowing your target audience are key before you pay to play

Social media, whether it’s Facebook, Instagram, YouTube, or any other network, is a pay-to-play game, and you don’t want to waste money. Let’s cover four points on how you’re able to test and home in on your target audience so that when you’re spending money, you’re doing it in an efficient way. Number one: Organic […]

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Dennis Yu is an interesting target for boosted posts!

You know my new-found love for boosted posts. One of my complaints has been that core audience targeting hasn’t been available in this streamlined interface. There are fewer options. And even within the interest targeting, options you’d find in precise targets aren’t here. For example, you can select Infusionsoft in the Ads Manager, but it’s

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