Testing Right-Hand Side vs Newsfeed Ads on Facebook– Busting Myths

People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right-hand side and in the newsfeed. Here is what happened: The newsfeed ads got a …

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