Tag Archives: audiences

Testing Right Hand Side vs Newsfeed Ads on Facebook– Busting Myths

People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right hand side and in the newsfeed. Here is what… Read more »