Tag Archives: Budgeting

Want to grow unlock awesomeness in your business? Promote your winners

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Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. Which means I neglect the performers, since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that… Read more »

The Mechanics of Facebook Ad Budgeting

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How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize… Read more »

Landing Page Optimization and the ‘Middle Child Syndrome’

This article was written by Leigh Hanney of SEMSamurai.com   In any structured system the introduction of a new variable will have a lasting influence on that structure. In short, nothing will remain the same.   Take a typical family unit of two parents and one child… When a second… Read more »