Alexa, Quantcast, ComScore, Compete, etc… Are they accurate?

We get this question all the time, so I’m going to answer it here and then point people back to this post. Alexa is the most well-known of the traffic measurement services, but also the least accurate. Let me explain why. Alexa rankings are based on the behavior of the folks who have downloaded the …

Alexa, Quantcast, ComScore, Compete, etc… Are they accurate? Read More »