Tag Archives: content marketing

I just don’t have enough

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Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many… Read more »

Why paying for content is like paying for sex

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They’re doing it for the money, not true love. The quality is never as good. You’re dealing with people you don’t really know or like. The best things in life are free. Are you looking for a long-term relationship or a moment of passion? Content marketing, inbound marketing, SEO, marketing… Read more »

Cold-hearted people cannot be effective content marketers.

10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man… Read more »

Competition is for losers

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In his new book “Zero to One” and in this awesome Stanford┬ástartup lecture, Peter Thiel talks about how companies need to differentiate such that you have no competitors. That sounds ridiculous, if you’re a consultant, since there are so many other consultants out there beating their chests, all saying they’re… Read more »