Tag Archives: conversion

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

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I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »

I stand corrected: BOOST works if….

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IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable… Read more »

I know your dirty little secret

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Ha!  I made you look, didn’t I?   The key to a great piece of content is the subject line.   Doesn’t matter if it’s email, a Facebook post, AdWords copy, blog post, or postcard delivered by the Post Office.   If you don’t catch their attention right off the… Read more »