Tag Archives: CPM

What? You haven’t tried Apple iAds yet?

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That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early stage ad platform to understand the opportunities and the Head on over to at advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, summary. Sign into your iAd… Read more »

The most expensive ad on Facebook ever?

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Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too… Read more »

$88 to reach 360 people?

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That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted…. Read more »

The Mechanics of Facebook Ad Budgeting

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How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize… Read more »