Tag Archives: ctr

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

New RHS ads on Facebook increase CTR 300%

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The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, is revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you…. Read more »

100% CTR– is it real?

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Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is common with custom… Read more »

Testing Right Hand Side vs Newsfeed Ads on Facebook– Busting Myths

People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right hand side and in the newsfeed. Here is what… Read more »

$500 for 60 minutes of your time? Why analytics are key to selling ads

Every week, a couple hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spend only sporadically on ads, and what the holes are in the ads product. I charge… Read more »

Immigration lawyer gets Facebook engagement for a penny

Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to… Read more »

Growing Cruise Fans on Facebook at 16 Cents Each

Leslie Marsh is a Certified Cruise Planner at Cruise Planner. Her audience of 3.6 million is huge. But Facebook has gotten so smart at oCPM that it hasn’t hurt her. Just look at the 4.4% CTR and fans for only 16 cents. Rapid fan growth, driven mainly by page like ads. Part… Read more »