Tag Archives: custom audiences

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and… Read more »

$50 in your pocket from Facebook is great news!

And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?

3,815,7771 travelers can’t be wrong! The best targeting platform in the world

Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling.  How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile… Read more »

100% CTR– is it real?

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Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is common with custom… Read more »

Hotwire.com: The blunder of not valuing your most important customers

This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking.     I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only…. Read more »

Using custom audiences to boost sales

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Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their list, uploaded a custom audience, and advertised their Black Friday specials into the newsfeed. They drove 4 conversions for only $26.72, which is a cost per conversion of $6.68. You’ll… Read more »