Tag Archives: email

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

Cold caller follows up incessantly on me, so I follow up on him

This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7 day boomerang (one of my favorite services)… Read more »

I know your dirty little secret

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Ha!  I made you look, didn’t I?   The key to a great piece of content is the subject line.   Doesn’t matter if it’s email, a Facebook post, AdWords copy, blog post, or postcard delivered by the Post Office.   If you don’t catch their attention right off the… Read more »

Check your landing pages for this

      1 Comment on Check your landing pages for this

Recently seen and heard again, starting anything with the words: “Do you need” or “Do you want” are big spam flags.  It’s mostly applicable to email, but also on web pages.  This will affect you in organic search and possibly paid search Quality Scores. A lot of the rules that… Read more »