Tag Archives: engagement

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

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I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »

751 notifications on my Facebook page

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The big brand pages we have insights access on usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down. If you are a small page or just… Read more »

I stand corrected: BOOST works if….

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IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable… Read more »

Immigration lawyer gets Facebook engagement for a penny

Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to… Read more »

The 3 campaign system for your Facebook funnel, how it operates

Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or wanting to generate leads and sales, but not getting conversions on Facebook? You need to implement the 3 campaign system, layered into Audience, Engagement, and Conversion. Word of mouth, whether… Read more »

Foot Locker dominates athletic retailers on Facebook

At 2.6 million fans, they have almost double the runner-up, Champs, with 1.38 million fans. But more importantly, Foot Locker has the lowest engagement rate of the top 5 retailers, at only 1.43%.  The average for athletic retailers is 2.14%.  Lady Foot Locker at 183,700 fans, has a paltry 0.38%… Read more »

Compliments get you everywhere

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I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate. So I took a snapshot from our social dashboard and tweeted it at them.  They retweeted it and also followed me back. Now let’s… Read more »