How Ajay Kandala of Tuft & Needle used his digital marketing expertise to exact revenge on Mercedes-Benz

The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees in the company’s brand, about […]

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