Dennis Yu

facebook advertising

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years…

You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team, …

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Whoops, I forgot that you can’t promote a Google+ URL on Facebook

The Infusionsoft and Content Factory folks are doing a Google Hangout tomorrow. So naturally, we promoted it to fans of Content Factory and Infusionsoft. Well, we tried to. I forgot that you can’t promote G+ on Facebook, in the same way that you can’t mention Facebook in your ad. Ironically, you can promote your Facebook …

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When to use and NOT use Partner Categories in one slide

Since Partner Category data (available as targeting in Power Editor only) is based on offline data, you can expect the impact to be offline, as well. If you’re new to Facebook ads, Partner Category data comes from three data providers that match credit card, shopping, motor vehicle registration, and other such sources against Facebook users. …

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