Tag Archives: facebook

I used to believe in posting once per day and here’s why I was wrong

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Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

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I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data– messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

A sneaky way to get 1,000+ likes on your articles

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An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25:   As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »

What happened when I boosted a Facebook post for $976.06

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This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »

Cold-hearted people cannot be effective content marketers.

10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man… Read more »

Google absolutely crushes other social networks and here’s why

It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion–… Read more »

Is Facebook Atlas the Google AdSense Killer?

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Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40pm-1:35pm in Salon E. Not so fast. Facebook announced this today, creating broad speculation by non-marketers that this is the event… Read more »

8 Links you MUST have, but probably don’t, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and… Read more »

Finally, manage multiple client Facebook ad accounts!

Google had had the MCC (My Client Center) for at least a decade, where you can request access to manage the client’s ad account like an agency. And now Facebook has it with their Business Manager! Rejoice, my agency friends, since you should be getting access soon, if you don’t… Read more »

Exposing human nature on Facebook

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Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social… Read more »

Facebook is so smart, they know where you are!

Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for the facial recognition… Read more »

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with… Read more »

$50 in your pocket from Facebook is great news!

And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?

If you’re a news, media, or publishing site, you should turn on comment replies now to get more engagement!

By default, it’s not on. So follow the instructions here to make it happen. If you get a lot of comments on posts, you’ll eventually be able to keep “sticky replies” at the top of the post. That would keep you from having to use the same comment reply over and over…. Read more »

10 Facebook Marketing Tips From 10 Musicians

We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference / workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference… Read more »

3,815,7771 travelers can’t be wrong! The best targeting platform in the world

Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling.  How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile… Read more »

Facebook knows who your best friends are and what you did last night

You can do some crazy data mining on your competitors and your own page right now. And you may have noticed that Facebook can make recommendations based on what you might like. Not everyone gets the same recommendations, since the search results are sorted by where you live, what your… Read more »

What happens when you go to facebook.com/apple?

It’s her: If you were Apple, wouldn’t you go grab this? At the same time, we know that Apple isn’t officially on Facebook. And in my opinion, Apple is still the most social company on the planet. They generate sales by creating raving fans and providing tremendous support. Social media… Read more »