facebook

Almost to the point that if I had to choose to keep just one, I might choose LinkedIn. LinkedIn’s ad platform is weak in so many ways, as was Facebook’s 11 years ago when they first started.  So I play the organic game by sharing what I’ve learned as an entrepreneur, educator, and data geek. […]

Every problem is also an opportunity– here’s how and what to do: 1) With Facebook removing estimated reach reporting, setting budgets and understanding audiences is harder. Start your ad sets with $1 a day and set automated rules. 2) With more people getting ads accounts banned (nearly impossible to get back), having an active account

These were all super convenient perks I enjoyed when I worked at Yahoo. I know we sourced food from local growers, brought in local businesses on campus to provide these benefits, and did all sorts of things to keep our people happy. I think it’s overreach for the government to say companies can’t serve free

Some time ago, Proctor & Gamble came out, and they said, “You know what? We’ve tried this whole online advertising, and we just found that traditional works better.” Well, if you approach Facebook with a traditional mindset where you have just one creative that you blast out there to everyone, it’s not going to work

This is how I explained it to CBS. Facebook fumbles data again.