Dennis Yu

The most insightful, compelling article I’ve read about Facebook advertising this week.

Leave a Comment / Blog /

Inside the Secret Facebook War for Mormon Hearts and minds While I don’t condone these hyper-targeted methods, there’s no arguing the power of retargeting used effectively for only a dollar a day per day. Everyone who is a marketer or entrepreneur should understand what’s possible so they don’t fall for these techniques.

The most insightful, compelling article I’ve read about Facebook advertising this week. Read More »

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years…

Leave a Comment / Advertising, advice, Business, Communication, systems /

You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team,

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How Ajay Kandala of Tuft & Needle used his digital marketing expertise to exact revenge on Mercedes-Benz

Leave a Comment / social media /

The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees in the company’s brand, about

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Want to unlock awesomeness in your business? Promote your winners

Leave a Comment / Facebook Advertising, Featured, people management /

Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. This means I neglect the performers since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that I unintentionally ignored my top

Want to unlock awesomeness in your business? Promote your winners Read More »

I used to believe in posting once per day and here’s why I was wrong

Leave a Comment / content marketing /

Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t have the discipline to write

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Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

Leave a Comment / advice, Economics /

I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150 sales per year and you’re

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard Read More »

285 companies have me in their Facebook custom audiences.

Leave a Comment / Facebook Advertising, facebook marketing and advertising /

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that

285 companies have me in their Facebook custom audiences. Read More »

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