Tag Archives: FBX

Smart Facebook Remarketing- use FBX or WCA?

I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule–… Read more »

How Facebook and Google work together

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Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. But the reality is that they work together, like peanut butter and jelly, Laurel and Hardy, an engine and transmission for your car, and so forth. Use Facebook primarily to… Read more »