Tag Archives: funnel

I stand corrected: BOOST works if….

      4 Comments on I stand corrected: BOOST works if….

IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable… Read more »

When to use and NOT use Partner Categories in one slide

Since Partner Category data (available as targeting in Power Editor only) is based on offline data, you can expect the impact to be offline, as well. If you’re new to Facebook ads, Partner Category data comes from three data providers that match credit card, shopping, motor vehicle registration, and other… Read more »

A Mobile Phone Retailer Dials in Their Facebook Engagement

Tony Baker is Co-Founder at Phone Doctors, which sells accessories via 6 stores in Tulsa, Oklahoma. They fixed my business partner‘s iPad not once, but twice, for a cracked screen. Those golf carts seats are slippery, especially when you leave your device on the seat and didn’t use a protective… Read more »

Facebook Ads for Mortgage Brokers — How to Get Started

This is a guest post by Alex Houg Michael Houg is a Minneapolis mortgage broker. He’s my dad, too. That’s me in the middle. We play soccer together. And here is his Facebook ads account. This is a Facebook business page that I set up for him. It’s not his personal… Read more »

The 3 campaign system for your Facebook funnel, how it operates

Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or wanting to generate leads and sales, but not getting conversions on Facebook? You need to implement the 3 campaign system, layered into Audience, Engagement, and Conversion. Word of mouth, whether… Read more »

How to streamline your campaign organization

      1 Comment on How to streamline your campaign organization

Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook doesn’t convert), while aggravating users. The key is to balance your audience building, engagement, and conversion efforts. You should group your ads into these 3 campaigns. If you don’t, your… Read more »

Silly! Facebook is like a garden, not a supermarket

Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he… Read more »