Dennis Yu

game dynamics

How Jack in the Box reminds me of the Jetsons, airport security, and video games

I stopped in at a Jack in the Box today and noticed no employees at the register.  Customers were ordering through a kiosk.  This beautiful touch-screen marvel spoke in English and Spanish and upsold you at every turn– would you like bacon on that?  How about upgrading to a large one?  Just a little more […]

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Unexpected Ways that social media will ROCK your world

You’ve heard about the rise of Farmville on Facebook– 63 million users and growing, representing 20% of Facebook’s users, not to mention that Facebook represents 25% of pageviews in the United States. But have you considered how game dynamics are beginning to permeate your life and that of your friends in ways that aren’t directly

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New Years resolutions that don’t fail– and your way out

How about making a resolution to not make any more resolutions? Seriously, when you example instances of when people fail versus succeed, a few key traits stand out. I’ll explain at the end of the article– but first… I read a study where patients were told by their doctors that if they didn’t stop smoking

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