Tag Archives: google adwords

The 3 types of Facebook traffic– what is best?

My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on… Read more »

Funeral marketing is no grave matter

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We’ve been selling discount caskets and headstones online. What’s interesting is that we do the PPC for a wrestling company, for which we bid on the term “undertaker”.  Now which undertaker is the one that you’re searching for– the one that will bury your loved one or the one that… Read more »

Google Online Marketing Challenge 2009

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This week I had the pleasure of being a guest speaker at Penn State’s GOMCHA class, taught by Jim Jansen and Daehee Park (who won last year’s contest)– thank you for the honor, guys!  Daehee and Jim are coaching ten teams of five students, each team with a client that… Read more »

Google provides self-serve display advertising

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Google placed in beta yesterday a new service to create free display ads.  This is a cleaner implementation, in my opinion to what Yahoo and AdReady have with MyAds.  Slowly, Google is moving from text-based to true self-serve advertising.  This is going to put a lot of low-value designers out… Read more »