7 things I learned at ESTO about social media

Attendees love microbrews in Portland. Why have a travel conference in Little Rock, Arkansas?  Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21-year-old up-and-coming social media star that …

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