Tag Archives: henry hornecker

7 things I learned at ESTO about social media

Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas? ┬áJust kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »