Darryl Issacs, a Personal Injury Attorney at Issacs and Issacs– The Hammer, needs a business person to help him drive more cases to grow his law firm using Content Factory. Google “Dennis Yu Content Factory” or “Digital Marketer Content Factory” to understand these four stages. Darryl’s producing a ton of content as a figurehead, but […]
The Hammer Is Hiring a Manager for Our Content Factory Read More »
You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will improve if you give him more time. After
Nobody wants to admit this, but good people are the ones who kill startups Read More »
We’ve recently tried out some new analysts at Content Factory. Great way to test our 9-level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support. Harder to go through the program without
How I think about hiring and developing people Read More »
You probably heard of Van Halen’s 53-page contract rider and how it required a bowl of M&M’s backstage– brown ones removed. It’s not that brown M&M’s are necessarily bad. Rather, the band was checking for attention to detail. If there were brown M&M’s there, they knew to expect sloppiness in the lighting, stage set-up, and
My favorite trick for weeding out unqualified job applicants Read More »