Tag Archives: impressions

Uh oh… your twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just… Read more »

The most expensive ad on Facebook ever?

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Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too… Read more »